Street style Fashion

• Author: Fendi
• Filed under: Alternative Lifestyle, Designers, Fashion, Fashion Week, Fendi, kissfendi
• Date: Sep 21,2008

London Fashion Week and who, exactly, is looking at whom? Inside a venue in Covent Garden, an audience of newspaper fashion writers, glossy magazine stylists and department store buyers are watching a new generation of designers at the Fashion Fringe show, on the lookout for next season’s big trends.

Meanwhile, in the street outside, Yvan Rodic is aiming his small digital Canon camera at a 19-year-old woman with a pudding bowl haircut and very large Ray?Bans. Tomorrow, it is likely that many of those same fashion industry professionals inside will be analysing what young Scarlett Tull was wearing outside, and making a note of the way her scarf is tied and her funny little tapestry shoes.

Rodic, better known by his online moniker, Facehunter, is doing his daily trawl for experimentally dressed, off-beat twentysomethings, whom he photographs here and now on the street, uploading the results the next morning for a daily international audience of around 30,000. In a shrunken red jacket, black bow-tie and glittery ankle-length jeans, the Swiss-born 31-year-old, based in London, looks like just the sort of quirky young thing he’d like to snap himself.
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