Male fashion Lad Nouveau
- Filed under: Fashion, Malemodels, Prada, Shopping
- Date: Mar 29,2008
New Lad, the blokey 1990s stereotype, was many things, but rarely was he a standard bearer for international chic. His 21st-century successor, though, is sartorial in the extreme. We shall know him as Lad Nouveau.
Lad Nouveau is more a nascent fashion movement rather than any sort of cultural backlash. It’s a masculine yet stealthily refined manner of dressing, exemplified by labels such as Daiki Suzuki’s Engineered Garments; designers such as Keith Warren (now at Mulberry and Gap, previously of Louis Vuitton); and the Manchester-based boutique Oi Polloi.
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