New favourite for Kiwi fashion

• Author: kissfendi
• Filed under: Alternative Lifestyle, Fashion, Fashion Week, Fendi, Kiss Bloggs, kissfendi
• Date: Jan 17,2008

Travelling to New Zealand Fashion Week last year, I couldn’t help but notice on my plane a strikingly well dressed woman, who stood out from the jeans-clad weekend travellers.

As a fashion commentator you find you can generally pick where people’s outfits have come from, as you are familiar with most of the clothing both in stores and for the season ahead.

However, this woman’s ensemble was not one I recognised, but it certainly drew the eye to its clever construction and sophisticated detail.

Always a fan of jodhpurs, I was particularly impressed by the trousers she was wearing – an interpretation that was flattering and elegant, which is tricky for jodhpurs.

At the time I resisted the urge to accost her and ask her where she shopped, but by that evening I’d been introduced and become a fan.

It was Wellington designer Alexandra Owen, who turned out to be one of the “finds” of fashion week. She left an impressed fashion pack in her wake.

“No-one had heard of me before fashion week,” she says. “But I had always wanted to be there, as it is the ultimate way to show your ideas.”

Her ideas caught on and the young designer’s wholesale business quadrupled overnight. /stuff.co.nz