Project Runway: The Designers on Fashion for the “Everyday Woman”
- Filed under: Alternative Lifestyle, Fashion, Fashion Week, Fendi, Kiss Bloggs, kissfendi
- Date: Dec 19,2007
Fashion can be about transforming and redefining the body.
Last week, the designers of Project Runway had a very real encounter with this concept as they worked with women who had all lost a significant amount of weight.
Last season on Project Runway, designing for the “Everyday Woman” (i.e., not the specific shape and size of the fashion model) seemed to mainly elicit frustration or at least a lack of enthusiasm from many of the designers.
This season, however, the designers seemed more eager to have the chance to really test out their abilities.
Jillian Lewis took a measured approach, both appreciating the challenge, while still understanding why designers use fashion models for their runway shows and ad campaigns.
She said, “I thought the challenge was one which is important for designers: to be taken out of the fantasy realm of fashion and into a more realistic everyday objective, which is to dress real people…
Designing for the everyday woman is more of a realistic objective that designers have when they work for a clothing company, most of which cater to a range of body types…
After all, being a designer of clothing is to dress people. Real people. However, designers have to establish themselves as having a vision, so sometimes it is also important to fantasize and create work which is inspiring and not body specific.
I guess what I am saying is that a great designer should be able to dress people and to create inspiring fashion.” /buddytv.com
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