Fashion sector models environmental look

• Author: kissfendi
• Filed under: Alternative Lifestyle, Fashion, Fashion Week, Fendi, Kiss Bloggs, Magazine, kissfendi
• Date: Nov 17,2007

Canadian fashion designers were trying to make over their own image when they premiered their spring/summer 2008 collections with an energy-conscious and environmentally friendly theme.

“We tried several new initiatives this year because we felt it was the right thing to do,” said Brooklyn Brownstone of the Fashion Design Council of Canada. ”

Nobody here in the office knows if other cities are doing it.

“We just thought it was the right thing to do for Toronto during Fashion Week.”

Events started with a fashion show in late September featuring 10 Canadian designers - Thien Lee, Pat McDonagh, Juma, Damzels in this Dress, Annie Thomp

son, Farley Chatto, Rosa Costanzo, Thieves, Ula Sukowska and Sarah Nicol - who worked with sustainable fabrics.

The environmentally friendly theme continued with models walking down a 20×30-ft. sod runway. The models’ hair was done without any electricity and guests were served a choice between eco-friendly wines or organic beers, according to a press release. /businessedge.ca